Life in LA May 20, 2025

May Flowers in Fashion – Chelsea in Bloom

I look forward to this time of year when my Instagram feed is taken over with some jaw-dropping floral displays in the streets of London.  It’s Chelsea in Bloom, a world class alternative floral art show.  Back for its 20th anniversary, the streets of Chelsea are transformed with breathtaking displays made of fresh flowers from today until May 25th.

Produced by Cadogan, in association with the Royal Horticultural Society (RHS), the annual competition continues to grow year on year, with Chelsea’s best retailers, restaurants and hotels adorning themselves with creative designs, competing for the coveted awards.

This year’s theme is Flowers In Fashion, celebrating Chelsea’s place at the heart of many iconic fashion movements and it being one of the world’s most stylish destinations.

Here are a few of my favorites competing this year:

Granado

Chelsea Green Dental

The Pig’s Ear

Chelsea Heritage Quarter

David Mellor

The Botanist

Alice + Olivia

What’s your favorite?  I  love the daisies and the mini dress from David Mellor.  It captures  British Invasion here and the fashion revolution of  Swinging London.